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Link building is essentially about creating as many “thumbs ups” for your website as possible. When another website links to your website, it is essentially telling Google that your site is legit and that they rate you. However, where a lot of people go wrong is that they try to build as many links as possible with little thought for the quality of those links. If you run a beauty parlor in New York, and there is a mechanic in Hong Kong that is linking to your beauty website, it doesn’t really make sense, does it? This is the sort of thing that Google will penalize. This is why it is imperative to make sure all of the links come from websites that have high domain authority and are relevant to your business. With our experience and contacts in the industry, we can make sure that this is the case.